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Two to three private sessions. Done when you leave. Built in your real inbox, calendar, and knowledge base.
"Technology should create MORE human connection, not less."
Book an Intro CallBringing your whole team? See Custom Company Cohorts
A cohort is powerful. For some leaders, it is the wrong shape. You do not want to learn alongside eleven other people. You want someone sitting next to you, in YOUR inbox, YOUR calendar, YOUR knowledge base, building your personal operating system with you.
You also want someone keeping you current on what is changing in AI, so you are not the leader who missed the thing everyone else caught three months ago.
That is this.
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Russell McBride is the founder of McBride Method, a Zapier Platinum Solution Partner. He has spent the last several years building automation and AI systems inside 19 nonprofit organizations running on Salesforce, and training executives and their teams to run those systems themselves.
"AI has become a genuine part of how our full leadership team operates, not just a tool a few of us were using... That hands-on follow-through was everything."
Jessica Whatley, CEO, Northside Neighborhood House
60 to 90 minutes each, virtual or in person.
Done by Russ while you run your business.
Everything documented so your EA or team can maintain it. A 30-day follow-up check-in is included.
Two to three sessions, full external build, documentation, and a 30-day follow-up.
Book an Intro CallNonprofit leader? Nonprofit pricing is available. Ask on the intro call.
Decided after the build is complete. Both tiers take 10% off with a 12-month prepay.
This is the piece most executives actually want. A written brief from Russ, once a month, tailored to your role and your industry: what changed in AI this month, what is worth testing, what is hype, what peer executives are doing. Not a newsletter. A curated memo for your desk. Exclusive to the Advisor tier.
Think of it as outsourcing the "stay current on AI" problem to someone who is already doing it full time.
The same hands-on method, built for your firm instead of one leader.
A cohort of 8 to 12 of your leaders moves through four working sessions tailored to your industry, your platform, and your compliance reality. Not a lecture series. Every participant builds in their real tools and leaves with a launched workflow and a calculated ROI.
Final pricing depends on group size, customization, and delivery format.
Start the ConversationBuilt for organizations with real compliance obligations. Forward this section to your compliance team.
We work in enterprise AI accounts configured so your data is never used to train models.
Nothing outward-facing sends on its own. A person reviews and approves before anything leaves your systems.
Client records, account data, and personal information stay in your systems of record. They do not enter prompts.
We sign your NDA before the workload audit, not after the engagement starts.
We build inside permissioned, auditable Salesforce environments every day, across 19 organizations.
Your data-handling rules get documented as part of the build, so your team knows exactly what goes where.
Yes. This is for leaders, not developers. If you use ChatGPT casually and can change how you operate without asking permission, you are in.
A paid subscription to Claude, ChatGPT, or Microsoft Copilot. We use whichever your organization has.
We use enterprise tools and human-in-the-loop workflows. No sensitive data in prompts. Your data handling framework is part of the build.
That is a custom company cohort. Groups of 8 to 12, tailored to your firm. Full details in the Custom Company Cohorts section above.
You walk out with a working system. The optional retainer covers ongoing support and the Monthly AI Landscape Brief.
Fully refundable through the first scheduled session. Retainers cancel with 30 days notice.
A 30-minute intro call. No pitch deck, just a conversation about what you are trying to build.
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