We're not outside consultants guessing at your problems. We've lived them. The McBride Method was founded by a former teacher and BBBS staff member who saw firsthand how much time nonprofits lose to manual processes.
Nonprofit staff spend countless hours on data entry, manual follow-ups, and repetitive communications. Every hour spent on paperwork is an hour not spent on the people they serve.
We automate the repetitive so your team can focus on the relational. Our solutions handle the systems work behind the scenes, freeing staff to do what they do best: build relationships and change lives.
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Founder
Russ taught high school social studies for nine years before joining Big Brothers Big Sisters as a nonprofit operator. After two and a half years inside the system, he saw the same pattern at every level: mission-driven teams losing entire workweeks to manual processes that technology could handle in minutes.
He started The McBride Method with a simple belief: technology should increase human connection, not replace it. The work has scaled to seventeen-plus BBBS agencies nationwide, with results like a 71% faster inquiry-to-match pipeline, $30K in annual savings for a single agency, and one partner publishing 280 stories in a year (up from ten).
He leads client strategy, product vision, and team direction. He's also a Big Brother to Drako, a lucky husband to Laura, and a proud dad to three boys in Chattanooga. The goal is the same as it was in the classroom: give people more time and capacity for the work that actually matters.
Solutions Architect
Erik Tristan is a Solutions Architect at McBride Method, focused on building the technical infrastructure that powers nonprofit operations. He specializes in Salesforce and MatchForce, Zapier, FormAssembly, and the custom API integrations that turn fragmented workflows into reliable, end-to-end systems for agencies across the country.
Before joining McBride Method, Erik spent eight years in data and systems work at Big Brothers Big Sisters Lone Star in Texas. That tenure gave him a rare combination: he speaks the operational language of agency staff and the technical language of architects, so the systems he builds are designed for the people who actually use them, not just the people who designed them. When a client needs a complex automation built, tested, and deployed, Erik is the one making it happen.
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Solutions Architect
Rachel Becker is an AI and Solutions Architect at McBride Method, focused on helping nonprofit organizations innovate their processes so they can reach and serve more young people. She partners with agencies across the country to implement AI-driven structures that make teams faster, more efficient, and better equipped to deliver on their missions. She brings a practitioner's perspective to every engagement.
Rachel spent more than six years at Big Brothers Big Sisters of Middle Tennessee, where she managed large teams and led complex program management initiatives. That hands-on experience made her a deep expert in BBBS systems, and today she serves as a bridge between the tech world and the agencies who need it most, helping BBBS organizations across the country understand their own systems, leverage them to their full potential, and build teams that spend less time on the mundane and more time on the work that truly changes young people's lives.
Outside of work, Rachel coaches track and cross country at Ensworth High School and is a competitive runner herself, always looking for the next marathon to train for. When she's not running, you'll find her either reading a new book, convinced she's one round away from finally beating her partner on the golf course, or hanging out with her French Bulldog and friends.
We'd love to learn about your organization and explore how automation and AI can give your team time back for the work that matters.
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